Website Value Appraisal: How to Evaluate Your Website’s Value

Although there are many tools for calculating a website’s worth online, they may not always be accurate. It is for this reason that you ought to understand how to evaluate the value of your website. For example, some of these websites use only income gained from Google AdSense. This is wrong because numerous websites have many other income streams other than Google AdSense. Secondly, income from Google AdSense cannot be considered the standard of measuring ad income since it’s actually very low.

Another factor that has been wrongly used to measure the value of a website is Alexa ranking. Although this is a widely used measure, it is mainly based on the amount of traffic to a given website. To be considered, users must have an Alexa toolbar installed. This eliminates the count of many other visitors to a given site. Secondly, a high number of visitors to any given site does not necessarily equate to a high income. Income is mainly based on the business model that any site employs.

Accurate Methods of Determining a Website’s Value

Although these methods may appear tedious, they are the best approach in determining how much a website is worth. Another factor to bear in mind is that only a website’s owner can accurately calculate its worth. This is because only he or she has custody of the website’s data.

1. Amount of Revenue Generated

There are numerous ways to monetize a website. The most common include:

  • Offering ad space – examples include AdSense, Infolinks, and affiliates.
  • Product sales – examples include eBooks, brand caps, and T-shirts.
  • Subscription based payments – examples include online courses and membership based resources.

A website that has these, or any other way of generating income can be valued based on the amount of money it generates daily, monthly, or yearly.

2. The Age of a Website

This offers additional value to a website because search engines, especially Google place more value on it. This is based on a number of parameters including:

  • Brand recognition – the older a site is, the higher the possibility that it has grown into a known brand.
  • Number of backlinks – older websites have more backlinks that newer ones meaning higher traffic.
  • Trust – People will definitely place more trust in an older website than one that has just been created.

Although there may not be a definite monetary value, age places an older website at a higher value.

3. Domain Name

The factor you should consider here is the market potential of the domain name. A domain name can determine a brand’s competitiveness, marketability, and SEO. An easily recognizable domain name is easy to find and remember. This automatically translates to higher traffic and therefore higher potential income.

4. SEO Analysis

Websites vary greatly in terms of the way SEO has been applied. A site that has high quality SEO is definitely more visible than one that doesn’t. As such, it will be of higher value.

5. Web Content

There are websites that automatically attract numerous visitors, including unique pageviews due to the quality and the value of their content. One such example is a news site that is well written and has new content every day. Others are educational sites. Such sites will bear higher values owing to the value of their content. This is also an indicator of the amount of work that has been put into building the site.

6. A Website’s Assets

These are all the additional features that a website has in addition to the basic structure. These can include:

  • An advanced theme
  • An email list
  • Professional type plugins
  • A premium domain name

7. Traffic

A website that attracts a high amount of traffic has a higher potential of business than one that doesn’t. The higher the traffic, the higher the market value.

Top 5 Free Website Worth Calculators

The tools listed below are some of the best free tools for checking a website’s worth, based on the parameters they use.

1. Website Value

Website Value is free website value calculator that helps rank and estimate the value of your website using Alexa and Google rankings. Plus, it is able to estimate how much daily ad revenue your website brings in.

2. Website Outlook

This site evaluates the worth of a website based on Alexa Ranking, Dmoz listing, revenue from ads, daily page views, and so on. It is popular because it also offers suggestions on how to further improve the value of your site.

3. Your Website Value

The Your Website Value team brings 18 years of experience to help you appraise the worth of your website. It shows your web traffic graphically and also gives you a score based on how fast your page loads so you can troubleshoot potential drops in user traffic based on speed performance.

4. Website Value Calculator

Values not only scores your website but also gives you the name and value of the top websites online so you’d have an idea of how your site compares to more famous names like Google or Twitter.

5. Site Price

This is a free tool that uses an assortment of factors to calculate the worth of a given website. Its key pricing parameters include:

  • Number of daily visitors
  • Backlinks available
  • Visibility within search engines

 

Setting Goals For Your Online Business

The need for goals

Reaching our goals helps us to believe in ourselves and setting goals is a great way to fuel our ambitions. It isn’t just about creating a plan for our success in life, it’s also to give us the inspiration we need to reach out and reap more than we ever thought possible. Goals focus our acquiring of knowledge and help us to set our time and resources in an order to get the very best for our situations.

In this article we’ll discuss:

  • Guidance in your niche selection
  • What are niche goal projections and outcomes?
  • Are you busy or productive
  • Ninja productivity hack revealed
  • Video – Goal projections and outcomes

Guidance in your niche selection

What do you like to do? What are your habits, hobbies, or passions? There are a number of niche choices within any main topic when you break it down.

An example could be Baseball which is a very broad term with lots of competition. If we break that down there are many niche selections to choose from within that keyword: baseball teams, major or minor league, kids, uniforms, statistics, jerseys, caps, equipment, collectables, magazines, etc.

All of these baseball niche can be fine selections to build a website around and can be quite profitable. I have an entrepreneur friend that has a number of sites, one of which is a website about football snack helmets, which has been doing well for a few years now.

What are niche goal projections and outcomes?

A projected outcome of your goals within your chosen niche.

Niche – The topic or category that you’ve chosen for your site.

Goal – The end result that you are seeking.

Projection – An estimation of when the end result will occur,

for example:

  • First commission sale within 30 days.

>>>>By writing an article per day for 30 days.

  • First page ranking with my targeted keyword within 30 days.

>>>>By writing posts three times a week for four weeks, with each having an internal link to my targeted keyword page.

What exactly are you going to do to reach your goal? Or what are you willing to give up in exchange for the desired goal? Maybe turn off the TV for a few hours each day, or trade in some wasted time for, that same time being spent to reach your goals.

The law of sowing and reaping

There is a time for sowing and a time for reaping. The time spent sowing, or creating the business can be for years depending on the project and the desired result. Once the sowing time is up, the reaping time can start and be indefinite.

There are many tasks that need to be done with any set goal and each one takes time and effort to complete. I’ve heard that “excellence is a commitment to completion”, so we need to be good finishers of each task and reach our goals.

The time spent sowing can be less depending on the effort given to it. If we sow little we will reap little also. If we are building a website and posting to it once a week it will take quite a while longer to reach our goals of filling it up with quality content, as opposed to posting 3-4 times per week.

Are you busy or productive?

The definition for:

Busy – actively involved in doing something, or having a lot of things to do.

Productive – achieving or producing a significant amount or result.

Are we busy doing many things without a proper order or timely, continuous task completion?

Example: spending hours on social media sites like Facebook and Twitter and also additional hours on other things without making posting quality content for our viewers our #1 priority.

It’s easy at times to get involved or over-involved in a project that ends up taking a lot more time than we thought but aside from that we’ll be more productive and reach our goals quicker if we properly structure our time and always make posting fresh quality content a priority.

Create clear niche images

We need to do some internal and external research and visually see some other website businesses within our niche. This will give a look at how the other niche sites are presenting themselves and their products. The internal research is making a list, over a couple or few days, of things that we love to do, or what are we passionate about. It’s best to select a niche that you would like to spend a lot of time and energy on, not one that you’ll get bored with or become disinterested with. We can also choose to create a nice affiliate website setup to inform about and promote products, or have a non-profit or personal site (.org). Many website owners have multiple sites.

Create a vision board

Do you have any wall space at home to devote to a vision board? They’re great to increase motivation and energize your efforts as you pursue goals.

Take a nice area of wall space and fill it up with goal related images and headlines and pictures that inspire every time you look at it. See, visualize, and feel the goal being reached as you look at the board and are inspired to move forward and achieve. Keep on adding and replacing inspiring images and text to keep it fresh, in sight and also in your mind.

Websites like Pinterest are great for creating vision boards and one can create as many boards as they want for fun, or to keep private.

Ninja Productivity Tip

I guess it doesn’t matter what type of business that you are promoting but all have dozens of tasks that need to be done continually and properly. Many have multiple internet businesses and always have a list of things that need to be done asap. Well here’s a great tip I’ve used and recommend to you.

Plan ahead and:

  1. Remove all distractions or find a place where you can be uninterrupted.
  2. Choose only one thing to focus on completely for an hour and set a timer.
  3. Stop when the timer goes off and leave it for the next time. Don’t think about it anymore.
  4. Take a short walk or take a non-sitting break, unless you’ve been using a standing desk. Lying flat on your back might feel good too.
  5. Start the next task and repeat the process.

If a little more than 60 minutes is needed go ahead and finish the task before taking a break. If it needs much more time to complete put it away until next time. After you’ve powered through a focused hour and taken a break to refresh, you can set the timer for another 60 minutes and continue where you left off or move to another task.

10 Tricks That Will Change the Way You Search on Google

Google is the most popular search engine in the world. However, did you know that there are special characters and words that you can include in your search to get even better results? Try following tricks on your next Google search to get more accurate results.

01. Use quotes (“”) to search for an exact word or phrase
If you put your search terms inside of double-quotes, Google renders only the pages with that exact phrase which you put inside the quotes. For example, if you search for ancient city of Polonnaruwa, Google search results includes only the pages with the phrase ancient city of Polonnaruwa.

Alternatively, if you are beginner you can use this method to check your writings by searching parts of your sentences on Google. If the Google search yields some results you get some idea about your writing.

02. Search for wildcards or unknown words (use * within the quotes)
You can use asterisks (*) within the quotes to specify variables or unknown words. Google will find the pages with results that have some words in the pace of asterisks.

This useful if you are trying to find specific phrases but do not remember the certain words in it. You can replace words that you do not remember with asterisks and Google will find the missing words.

Also, you can improve your writing skills by studying the use of words in sentences by searching them on the Google with the combination of asterisks and quotes.

03. Use the minus sign (-) to exclude results containing specific keyword
If you want to exclude results containing specific keywords, you can add minus sign (-) in front of keywords. For example, if you want to search for “what is internet” and you do not want results with “Wikipedia”, you can search;
what is internet -Wikipedia

04. Search within a specific website
If you want to search something on a specific site, put “site:” in front of the site or domain. for example, you can search;

“ancient city of Polonnaruwa” site:slplaces.com

05. Limit the time period
With Google search, you can specify the expected time period for your search results. After you run the search, click “tools” (below the search bar) and a new menu will appear below. Select/ define the appropriate time period from the “Any Time” drop-down menu.

06. Search for file types
If you want to search for a specific filetype, add it to the end of the search with “filetype:” command. For example, if you want to search for “excel for beginners” and you want to have results with PDF; you can search;

“excel for beginners” filetype:PDF

07. Search for related sites
You can search for sites similar to sites by putting “related:” in front of the domain you already know. For example; you can search for sites similar to “tripadvisor.com” as below;

related:tripadvisor.com

08. Translate words and phrases into different languages
You can use Google search to translate words and phrases into different languages. For example, you can translate the word “wildcard” to Sinhala by searching as below;

translate wildcard to Sinhala

09. Unit and currency conversions
You can use Google search for units and currency conversions. For example; search term 15USD to LKR will convert 15USD into Sri Lankan Rupees. To convert 15ft into meters, use 15ft to m.

10. Search in titles
If you put “intitle:” in front of your search query, Google render pages with the title which include the word placed right after the “intitle:”.

If you use “allintitle:”, Google render the pages with all the words put after it.

 

Internet Trends

The contemporary society has become a global room at such a rapid pace. Technology has successfully broken down the wall of distance in the dissemination of information. Before now, it would have been a very long rigorous process for me writing this and getting it typed using some manual sluggish typewriter that could take hours. But thanks to technology for saving me the stress.

The internet has become a networking zone. A meeting place for socialization and business. As a matter of fact, the easiest way to sell or market a product is through online marketing. In a few minutes you will be reaching to thousands of potential consumers with little or no stress. Virtually seven out of ten have constant access to the internet, either through laptops or cell phones.

With the aid of internet, dissemination of information spreads like wild fire across regions. This brings to the awareness of the general public events and issues happening around them. Some of these issues are of great interest either by their delightful or controversial tone as perceived by the public. Either ways, they become trending online, generating highest traffic for bloggers and on top of the chart for journalists.

Internet trends are products of perception. What people perceive an issue to be determines their reactions towards it. So internet trends can be subjective to an individual society. Issues relating to same-sex marriage would not trend in an European society as much as it will trend in an African society. Reason being because of the different perception of both societies on the subject matter. However there are global trends that cut across societies.

One feature of trends is duration. Every trend has a time span after which it becomes faded and stale. The length depends on how much traffic it generates online which is determined by comments and discussions about the issue.

By and large internet trends can serve as opinion poll. They portray people’s views, mindset and understanding about the issue at hand. Asides from generating dollars for bloggers and site owners, internet trends are statistical analysis. Not only does it show people’s opinion, it also gathers data on statistics of number of comments either positive or negative on each issue. Internet trends can serve as tools for random sampling for a research purpose. Interesting to also mention the less-cost dimension of internet trends. It is easy and faster to a larger audience.

 

Make Money Online With Your Own Internet Business

The Make Money Farce
You have seen them and probably received thousands of them since you have begun internet marketing. They come out the wood works, don’t they? Opportunities promising that you too can make money online with little to no effort. You then invest your money into the opportunity only to find out there aren’t any pies in the sky… only the cold hard reality that you just spent some of your rent money on someone’s new car.

Yes, this is the reality many internet marketers face. I have been there. I started in this business with my father and let me tell you… we have seen every scam under the sun. Why? Because we were those people who had a dream and wanted to help other people through success only to find out there ain’t no free lunch in business. The cold hard truth is that “business is business”. Period. There are a million work from home opportunities contrived each year. There are many more gullible individuals who buy into the dream. In the end, they are left like me and my dad… a few thousand dollars shorter.

But, It’s Online And It Has To Be TRUE
Here is a revelation. People who scam lie. They don’t just lie a little, its more like lie a lot. They want you to trust them, and to believe their story. But when it comes to delivering… well. You know. You’ve been there a thousand and one times. You’ve spent your money on the magic potions of the internet only to realize that you are out of money and now have a rash (the legendary rash of discouragement).

I’m not here to sell you a pie in the sky. I am here to be your jolt of reality. Sleeper, it’s time to wake up! The internet is not some new invention that defies the laws of business. It is business on steroids. Imagine the business rules you know and then multiply them by the sheer volume of variables now introduced by the online component. The internet can allow you to become very wealthy or very broke.

So… Can I Make Money Online Or Not?!
You can young Jedi. I know some of the things I’ve said may be a little cheeky but I am serious. There is no money like “internet business” online money. The thing is you have to see it for what it is. Your internet business is just that… a business. Do not enter the online business field with any other mindset than “I am going to run MY business”.

There is nothing more rewarding and satisfying professionally then running your own business. And if ran right, your internet business can feed you and your family. You may be looking for quick ways to make money. Once you setup your business depending upon the model you use the money can come quick. It all comes down to you and your imagination. Add hustle, grind, and grit and you got something.

 

What Is the Internet of Things?

There’s a lot of noise at the moment about the Internet of Things (or IoT) and its impact on everything from the way we travel and do our shopping to the way manufacturers keep track of inventory. But what is the Internet of Things? How does it work? And is it really that important?

What is the Internet of Things?

In short, this technology connects any device to the web and many other devices. In simple terms, this is a complex network of things connected with each other. This network collects and shares data and information.

The devices include a number of objects, such as smart microwaves, self-driving cars, wearable devices, and complex sensors, to name a few.

How does it work?

Devices that feature built-in sensors connect to the IoT platforms that integrate information and data from a number of commonly used devices. Then powerful analytics are used to share useful information in order to resolve specific needs.

IoT platforms can identify useful information and the information that can be ignored. Then the info can be used in order to identify patterns, give suggestions and point out problems prior to their occurrence.

For instance, if you deal in a car making business, you may need to find out the optional and important parts.

Based on the insight and analytics offered, you can easily make the processes a lot more efficient. Moreover, smart systems and objects can also help you make some tasks automatic, especially when these tasks are mundane, repetitive and time-consuming by nature. Let’s take a look at some real life examples.

IoT use in your own residence

Suppose you get up at 7am to go to your office. Like most people, you can set the alarm to wake you up at the right time. This works until something wrong happens. For instance, your train may get cancelled. Now, you have another problem. You have to drive to work but you are already late. To make the matters worse, the rain starts pouring in.

Now, if you use an IoT alarm clock, it will rest automatically on the basis of these factors. The clock will figure out the distance you need to cover, and will suggest an alternative route.

IoT in your car

Once you wake up to the alarm, you can drive to work. You won’t just head to the garage. However, what would you do if you have an emergency? If you have a connected car, your vehicle will share information with others in the vehicle. Another component will gather data from the sensors and will pass the information to the platform of the manufacturer. Moreover, the manufacturer can make use of the data from the vehicle to provide you with the information that you can use to fix the car by sending the info to the closest dealer.

Long story short, this is the introduction to the Internet of Things and the way it can help you to make your life easier. Hopefully, you will be able to get the most out of this technology down the road.

 

4 Benefits of Hiring Local Process Servers

If you have a collection company or legal business, you may have to deal with a case that may not be in your local area. You, as a business owner, may not have the time or a staff member to go to another state for a couple of days to take care of the matter. And this is where local process servers step in.

The history of local process servers

Back in the day, when this system was introduced, not every professional was allowed to get involved and only deputies, sheriffs, and court agents could help. Soon this became a burden for the concerned law enforcement authorities resulting in a change in the law. Nowadays, any adult over the age of 18 can serve the process papers.

How Can you benefit from it?

If the collection company or law firm is facing a case that is outside your area, you may want to use a local guy for serving the papers. But do you think this is the best choice? It may be tempting but is not the best idea. Given below are a few solid reasons to use local process servers in this case.

1. Lower Costs

If you choose to hire a local guy or a national process server to serve the legal documents, they will supply the documents within their network. And of course, there is a cost involved in this process. The fee can be between $50 and $200 for regular service. But the fee can be higher for longer distance, rush service and multiple attempts.

As a general rule, you can save a lot of money on regular service, which is a good idea.

2. Quicker Service

By hiring a local process server, you can eliminate the need to submit the papers with the main office or headquarters. Instead, the papers will go to the process server. If the papers reach there in time, they will get back to you in time.

3. Better Communication

As said before, a local guy or a national provider is not a good choice as they will refer your case to someone else. If you don’t have direct access to these people, it can be a problem, especially if you have to convey time sensitive information.

So, it’s a lot better to work directly with the authority that can handle your case in a timely fashion.

4. Better Control

If you have better communication, you can enjoy better control over the servers. On the other hand, local process servers increase the burden on you, as you will have to interact with other vendors as well. Having more control is a great benefit in this scenario.

To cut a longer story short, these are a few benefits that you can enjoy if you choose to hire reliable local process servers. If you want to improve your bottom line, make sure you streamline your business processes and make informed decisions. Hopefully, the benefits given in this article are important enough to convince you to use the right service.